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Profile, Memberships & Teaching

ZAITON OSMAN ( PROFESSOR MADYA DR. )
Labuan Faculty Of International Finance (FKAL)
Universiti Malaysia Sabah
Phone Extension #
1620
E-mail Address
ym.ude.smu@namsoiaz
Nationality
Malaysia

Courses:

  • BM6023 - MANAGERIAL ACCOUNTING AND FINANCE
  • BM6063 - ENTREPRENEURSHIP
  • BM7013 - PRODUCTION AND OPERATIONS MANAGEMENT

Academic Qualifications

Universiti Teknologi MARA, Cawangan Shah Alam

Doktor Pentadbiran Perniagaan

05-03-2015
Birmingham University, Birmingham, UK

MBA (International Banking and Finance)

11-12-2003

Sarjana Muda Pentadbiran Perniagaan Dengan Kepujian

N/A

Areas of Expertise

Areas of Expertise:

  • Economics, Business And Management - Finance

    Banking

  • Economics, Business And Management - Finance

    Financial Literacy

  • Economics, Business And Management - Finance

    Financial Management

  • Economics, Business And Management - Finance

    Insurance

  • Economics, Business And Management - Finance

    Wealth Management (including Financial Planning, Asset Accumulation And Management)

Research:

  • An Investigation Of The Level And Determinants Of Financial Literacy Among Different Groups In Sabah

    (04/01/2012 - 01/03/2014)
  • The Effects Of Household Characteristics On The Acquisition Of Life Insurance: The Case In Sabah

    (04/01/2012 - 01/03/2014)
  • The Effect Of Psychological Influences And Cultural Ethos On Savings Behavior Amongst Students Of Higher Learning Institutions In Sabah

    (11/01/2014 - 01/10/2016)
  • The Effect Of Financial Knowledge On Retirement Planning Among Working Individuals In Sabah

    (01/01/2015 - 30/06/2017)
  • Pengurusan Kewangan Masjid Satu Kajian Awal Di Sabah

    (09/01/2015 - 01/08/2017)
  • Product Placement Effectiveness In Social Mediaa Preliminary Study Of Visual Vs. Audio-visual Product Placement Among Young Consumers In Sabah

    (01/09/2015 - 31/12/2017)
  • A Feasibility Study On The Development Of An Apartment Complex With Conference Facility In Ums Main Campus

    (01/09/2015 - 30/11/2016)
  • In Pursuit Of Financial Well-being: The Effects Of Financial Literacy, Financial Behaviour And Financial Stress On Employees

    (16/07/2018 - 15/06/2020)
  • A Study On Malaysia Food Retail Industry: Economic Development And Social Impacts

    (01/02/2018 - 28/02/2020)
  • Target Market Assessment For Ecofarm Miniature

    (01/01/2016 - 31/01/2017)
  • Kajian Pembangunan Sosio-ekonomi Di Sabah Dan Tarakan, Indonesia

    (01/01/2016 - 21/05/2017)
  • The Key Factors Influencing Bridge Employment Adoption In Malaysia.

    (12/01/2014 - 31/05/2017)
  • The Integrated Of Firm's Capabilities Towards Digital Brand Perfomance In Malaysia Online Bussiness For Sme's

    (26/10/2017 - 25/06/2019)
  • The Central Role Of Perception On The Effect Of Financial Knowledge Toward Financial Investment Decision

    (05/12/2017 - 04/12/2019)
  • Customer Satisfaction Survey For Ums Library

    (15/02/2019 - 15/05/2019)

Consultation:

  • Jururunding Bagi Pembinaan Modul Kursus Baharu : Establishing The Platform For Korean Studies At Sabah University Of East Malaysia

    Company: ESTABLISHING THE PLATFORM FOR KOREAN STUDIES AT SABAH UNIVERSITY OF EAST MALAYSI
    Role: MODULE CONSULTANT

Publication

Note: Only 20 latest items on each publication type were shown.

Journal

(published: 26 journals)
  • THE RELATIONSHIP BETWEEN MALAYSIAN SUPERMARKET IN STORE-SHOPPING EXPERIENCES AND POSITIVE WORD-OF MOUTH
    Journal Name: International of Marketing Studies
    Author Type: Collaborative Author
    Authors: Ing, Phang, Ru Ven Ivan Liew, Osman Zaiton
    Year published: 2019
    Volume: 11
    Issue: 2
    Page Number: 115-130

  • YOUNG ADULT MALAYSIAN CONSUMERS' INTENTION TO SHOP VIA MOBILE SHOPPING APPS
    Journal Name: Asian Journal of Business Research (AJBR)
    Author Type: Collaborative Author
    Authors: -
    Year published: 2018
    Volume: 8
    Issue: 1
    Page Number: 18-37

  • IN PURSUIT OF FINANCIAL WELL-BEING: THE EFFECTS OF FINANCIAL LITERACY, FINANCIAL BEHAVIOUR AND FINANCIAL STRESS ON EMPLOYEES IN LABUAN
    Journal Name: International Journal of Service Management and Sustainability
    Author Type: First Author
    Authors: Erni Marlina Mazlan
    Year published: 2018
    Volume: 3
    Issue: 1
    Page Number: 55-94

  • KOREAN WAVE AND MALAYSIAN YOUNG ADULTS: ATTITUDES, INTENTION AND BEHAVIOR
    Journal Name: Malaysian Journal of Business and Economics
    Author Type: Collaborative Author
    Authors: -
    Year published: 2018
    Volume: 5
    Issue: 1
    Page Number: 77-94

  • PERCEIVED SECURITY TOWARDS E-BANKING SERVICES: AN EXAMINATION AMONG MALAYSIAN YOUNG CONSUMERS
    Journal Name: Journal of the Asian Academy of Applied Business (JAAAB)
    Author Type: First Author
    Authors: Zaiton Osman
    Year published: 2017

  • THE INFLUENCE OF PERCEIVED BENEFIT ON YOUNG MALAYSIAN FACEBOOK USERSí HOMESTAY RESERVATION INTENTION
    Journal Name: International Journal of Service Management and Sustainability
    Author Type: Collaborative Author
    Authors: Phang , I.G, Osman, Z. & Stephen, A.T.I.
    Year published: 2017
    Volume: 2
    Issue: 2
    Page Number: 17

  • STUDENT COMMUNICATION INTERACTION AND SENSE OF COMMUNITY: AN EXPLORATORY USING QUANTITATIVE STUDY
    Journal Name: International Journal of Innovative Research and Knowledge
    Author Type: Collaborative Author
    Authors: ABDUL WAHID BIN MOHD KASSIM
    Year published: 2017
    Volume: 2
    Issue: 11
    Page Number: 36-44

  • MOTIVATION FACTORS IN ENGAGING IN BRIDGE EMPLOYMENT: A PRELIMINARY STUDY
    Journal Name: Malaysian Journal of Business and Economics
    Author Type: First Author
    Authors: -
    Year published: 2016
    Volume: 3
    Issue: 2
    Page Number: 15

  • RETIREMENT PLANNING & JOB SATISFACTION: CUSHION TO AVOID BRIDGE EMPLOYMENT?.
    Journal Name: Asian Social Science
    Author Type: Corresponding Author
    Authors: Zaiton Osman, Phang Ing, Azaze-Azizi Abd Adis, Izyanti Awg Razli, Mohd Rizwan Abd Majid, Imbarine Bujang.
    Year published: 2016
    Volume: 12
    Issue: 1

  • ANTECEDENTS TO CONSUMER INTENTION TO BUY LUXURY BRANDS
    Journal Name: Malaysian Journal of Business and Economics
    Author Type: Collaborative Author
    Authors: Phang, Grace Ing, Abdul Adis, Azaze-Azizi & Osman, Zaiton
    Year published: 2016
    Volume: 3
    Issue: 1
    Page Number: 1-22

  • DETERMINANTS OF SAVINGS BEHAVIOUR AMONG UNIVERSITY STUDENTS IN SABAH, MALAYSIA.
    Journal Name: International Journal of Accounting, Finance and Business (1)
    Author Type: Collaborative Author
    Authors: Zaiton Binti Osman
    Year published: 2016
    Volume: 1
    Issue: 1
    Page Number: 23-37

  • DETERMINANTS OF SAVING BEHAVIOR AMONG UNIVERSITY STUDENTS IN SABAH MALAYSIA
    Journal Name: International Journal of Accounting, Finance and Business
    Author Type: Collaborative Author
    Authors: Amer Azlan Abdul Jamal Wijaya Kamal Ramlan Rosle Mohidin Zaiton Osman
    Year published: 2016
    Volume: 1
    Issue: 1

  • MEDIATION ROLE OF ATTITUDE TOWARDS PRODUCT PLACEMENT IN SOCIAL MEDIA
    Journal Name: Journal of Sustainable Development (Scopus & ERA cited publication)
    Author Type: Collaborative Author
    Authors: Azaze-Azizi Abdul Adis, Grace Phang Ing, Zaiton Osman, Izyanti Awang Razli, Yi Xuan Pang, Stephen Laison Sondoh Jr. & Mohd Rizwan Abdul Majid
    Year published: 2015
    Volume: 8
    Issue: 3
    Page Number: 79-88

  • THE KEY FACTORS IN INFLUENCING ENGAGEMENT OF BRIDGE EMPLAYMENT
    Journal Name: Leaque of Finance Journal
    Author Type: Collaborative Author
    Authors: Abd Farouk S., Imbarine B., Zaiton O., & Abdul Aziz Lai M.F.L.
    Year published: 2015
    Issue: 1st

  • MEDIATION ROLE OF ATTITUDE TOWARDS PRODUCT PLACEMENT IN SOCIAL MEDIA.
    Journal Name: Journal of Sustainable Development (Scopus Cited Publication)
    Author Type: Collaborative Author
    Authors: Azaze @ Azizi Bin Haji Abdul Adis , Azaze-Azizi Abdul Adis, Grace Phang Ing, Zaiton Osman, Izyanti Awang Razli, Yi Xuan Pang, Stephen Laison Sondoh Jr. and Mohd Rizwan Abdul Majid.
    Year published: 2015
    Issue: Vol. 8, No. 3
    Page Number: 79-88

  • THE EFFECTS OF SOCIAL INFLUENCE AND FINANCIAL LITERACY ON SAVING BEHAVIOR: A STUDY ON STUDENTS OF HIGHER LEARNING INSTITUTIONS IN KOTA KINABALU, SABAH
    Journal Name: International Journal of Business and Social Science
    Author Type: Collaborative Author
    Authors: Amer Azlan Abdul Jamal, Wijaya Kamal Ramlan, Mohd Rahimie Abd Karin, Rosle Mohidin and Zaiton Osman
    Year published: 2015
    Issue: Vol. 6, No. 11(1)
    Page Number: 110-119

  • THE IMPACT OF CHARACTER PRESENCE AND ENTERTAINMENT VALUE ON BRAN RECALL AND BRAND ATTITUDE IN ADVERGAME
    Journal Name: Australian Journal of Basic and Applied Science (Scopus Cited Publication)
    Author Type: Collaborative Author
    Authors: Azaze-Azizi Abdul Adis, Hyung-Jun Kim, Grace Phang Ing, Mohd Rizwan Abdul Majid, Zaiton Osman & Izyanti Awang Razli.
    Year published: 2015
    Issue: 9(7)
    Page Number: 486-492

  • THE EFFECTS OF SOCIAL INFLUENCE AND FINANCIAL LITERACY ON SAVINGS BEHAVIOUR: A STUDY ON COLLEGE STUDENTS IN KOTA KINABALU, SABAH
    Journal Name: International Journal of Business and Social Sciences
    Author Type: Collaborative Author
    Authors: Amer Azlan Abdul Jamal Wijaya Kamal Ramlan Mohd Rahimie Abdul Karim Rosle Mohidin Zaiton Osman
    Year published: 2015
    Volume: 6
    Issue: 11
    Page Number: 110-119

  • PURCHASE BEHAVIOUR IN ADVERGAME AND THE EFFECT OF BRAND ATTITUDE AS A MEDIATOR.
    Journal Name: Asian Social Science (Scopus & ERA cited publication)
    Author Type: First Author
    Authors: Azaze-Azizi Abdul Adis, Hyun-Jun Kim, Mohd Rizwan Abdul Majid, Zaiton Osman, Izyanti Awang Razli and Grace Phang Ing
    Year published: 2015
    Volume: 11
    Issue: 5

  • PURCHASE BEHAVIOUR IN ADVERGAME AND THE EFFECT OF BRAND ATTITUDE AS A MEDIATOR
    Journal Name: Asian Social Sciences (Scopus Cited Publication)
    Author Type: Collaborative Author
    Authors: Azaze-Azizi Abdul Adis, Hyung-Jun Kim, Mohd Rizwan Abdul Majid, Zaiton Osman, Izyanti Awang Razli & Grace Phang Ing
    Year published: 2015
    Issue: 11 (5) April
    Page Number: 249-257

 

Proceeding

(published: 30 proceedings)
  • THE IMPACT OF FINANCIAL LITERACY AND FUTURE ORIENTATION ON PERSONAL FINANCIAL MANAGEMENT PRACTICES AMONG THE GENERATION Y IN MALAYSIA: THE MODERATING ROLE OF GENDER,7TH INTERNATIONAL CONFERENCE ON LAW AND SOCIETY (ICLAS 2018),11 APR 2018-13 APR 2018,UNIVERSITI MALAYSIA SABAH
    Start: Apr 11th, 2018
    End: Apr 13th, 2018
    Venue: Universiti Malaysia Sabah

  • DOES DEMOGRAPHICS FACTORS INFLUENCE PERSONAL FINANCIAL MANAGEMENT PRACTICES AMONG THE GENERATION Y IN MALAYSIA?,THE 3RD CHREST INTERNATIONAL CONFERENCE: NURTURING HUMAN CAPITAL AMIDST THE 4TH INDUSTRIAL REVOLUTION ,04 APR 2018-05 APR 2018,TH HOTEL, KUALA TERENGGANU, TERENGGANU DARUL IMAN
    Start: Apr 4th, 2018
    End: Apr 5th, 2018
    Venue: TH Hotel, Kuala Terengganu, Terengganu Darul Iman

  • PRODUCT PLACEMENT IN SOCIAL MEDIA: MALAYSIAN YOUNG CONSUMERSí PERCEPTIONS AND ONLINE BEHAVIORS,8TH INTERNATIONAL CONFERENCE OF THE ASIA ACADEMY OF APPLIED BUSINESS 2017,20 DEC 2017-22 DEC 2017,PROMENADE HOTEL
    Start: Dec 20th, 2017
    End: Dec 22nd, 2017
    Venue: Promenade Hotel

  • USAGE AND INFORMATION SEARCHING PATTERNS: A PRELIMINARY STUDY AMONG MALAYSIAN SOCIAL MEDIA USERS,8TH INTERNATIONAL CONFERENCE OF THE ASIAN ACADEMY OF APPLIED BUSINESS 2017,20 DEC 2017-22 DEC 2017,PROMENADE HOTEL
    Start: Dec 20th, 2017
    End: Dec 22nd, 2017
    Venue: Promenade Hotel

  • THE PREDICTORS OF BRIDGE EMPLOYMENT INTENTION OF WORKING INDIVIDUALS IN SABAH: EXPLORING THE MODERATING EFFECT OF FINANCIAL LITERACY,BORNEO BUSINESS RESEARCH COLLOQUIUM 2016,07 DEC 2016-08 DEC 2016,UNIVERSITI MALAYSIA SARAWAK
    Start: Dec 7th, 2016
    End: Dec 8th, 2016
    Venue: Universiti Malaysia Sarawak

  • THE PREDICTORS OF BRIDGE EMPLOYMENT INTENTION OF WORKING INDIVIDUALS IN SABAH: EXPLORING THE MODERATING EFFECT OF FINANCIAL LITERACY,BORNEO BUSINESS RESEARCH COLLOQUIUM 2016,07 DEC 2016-08 DEC 2016,UNIVERSITI MALAYSIA SARAWAK
    Start: Dec 7th, 2016
    End: Dec 8th, 2016
    Venue: Universiti Malaysia Sarawak

  • PROCEEDING OF 7TH INTERNATIONAL BORNEO BUSINESS CONFERENCE (IBBC 2016): CONQUERING NEW HEIGHT IN BUSINESS AND ECONOMICS,7TH INTERNATIONAL BORNEO BUSINESS CONFERENCE (IBBC 2016),07 SEP 2016-09 SEP 2016,UNIVERSITI MALAYSIA SABAH
    Start: Sep 7th, 2016
    End: Sep 9th, 2016
    Venue: Universiti Malaysia Sabah

  • MOTIVATION FACTORS IN ENGAGING INTO BRIDGE EMPLOYMENT: A PRELIMINARY STUDY,THE 7TH IBBC 2016,07 SEP 2016-08 SEP 2016,UNIVERSITI MALAYSIA SABAH
    Start: Sep 7th, 2016
    End: Sep 8th, 2016
    Venue: Universiti Malaysia Sabah

  • THE MEDIATING EFFECT OF FINANCIAL ATTITUDE ON FINANCIAL LITERACY AND STUDENTS' SAVING BEHAVIOUR: THE CASE OF UNIVERSITI MALAYSIA SABAH,THE 7TH INTERNATIONAL BORNEO BUSINESS CONFERENCE (IBBC) 2016,07 SEP 2016-08 SEP 2016,UNIVESITI MALAYSIA SABAH
    Start: Sep 7th, 2016
    End: Sep 8th, 2016
    Venue: Univesiti Malaysia Sabah

  • CAPITAL STRUCTURE AND CORPORATE PERFORMANCE OF PUBLIC LISTED OIL AND GAS COMPANIES IN MALAYSIA,IJAS' INTERNATIONAL CONFERENCE FOR ACADEMIC DISCIPLINES,26 MAY 2015-29 MAY 2015,HARVARD MEDICAL SCHOOL, BOSTON MASSACHUSETTS, USA
    Start: May 26th, 2015
    End: May 29th, 2015
    Venue: Harvard Medical School, Boston Massachusetts, USA

  • SOCIO-ECONOMIC FACTORS INFLUENCE ON LIFE INSURANCE AQUISITION,THE 3RD INTERNATIONAL SEMINAR ON ENTREPRENEURSHIP AND BUSINESS,14 DEC 2014-15 DEC 2014,HOTEL PERDANA, KOTA BHARU, KELANTAN, MALAYSIA
    Start: Dec 14th, 2014
    End: Dec 15th, 2014
    Venue: Hotel Perdana, Kota Bharu, Kelantan, Malaysia

  • HOUSEHOLD CHARACTERISTICS ON LIFE INSURANCE ACQUISITION: PRELIMINARY EVIDENCE IN SABAH,THE 2ND APPLIED INTERNATIONAL BUSINESS CONFERENCE (AIBC2013),07 DEC 2013-08 DEC 2013,LABUAN, MALAYSIA
    Start: Dec 7th, 2013
    End: Dec 8th, 2013
    Venue: Labuan, Malaysia

  • FINANCIAL LITERACY IN SOUTHEAST COAST OF SABAH,THE 6TH INTERNATIONAL CONFERENCE OF ASIAN ACADEMY OF APPLIED BUSINESS (AAAB),30 MAY 2013-01 JUN 2013,-
    Start: May 30th, 2013
    End: Jun 1st, 2013
    Venue: -

  • FINANCIAL LITERACY IN EAST COST OF SABAH - A PILOT RESULT,THE 5TH INTERNATIONAL BORNEO BUSINESS CONFERENCE (IBBC) 2012,19 DEC 2012-21 DEC 2012,SABAH, MALAYSIA
    Start: Dec 19th, 2012
    End: Dec 21st, 2012
    Venue: Sabah, Malaysia

  • LABUAN OFFSHORE FINANCIAL INSTITUTIONS AND CORPORATE GOVERNANCE.,,-,
    Start: N/A
    End: N/A

  • PUBLIC FINANCE AND ECONOMIC DEVELOPMENT IN ASEAN: PANEL DATA ANALYSIS APPROACH.,THE MALAYSIAN FINANCE ASSOCIATION'S 8TH ANNUAL CONFERENCE,-,
    Start: N/A
    End: N/A

  • FINANCIAL LITERACY IIN EAST COAST OF SABAH,THE 5TH INTERNATIONAL BORNEO BUSINESS CONFERENCE (IBBC) 2012,-,
    Start: N/A
    End: N/A

  • THE IMPACT OF OPTION INTRODUCTION ON THE STOCKS VOLATILITY AND STOCKS RETURN IN THE UK BANKING INDUSTRY: THE CASE OF LONDON INTERNATIONAL FINANCIAL FUTURES AND OPTIONS EXCHANGE (LIFFE),THE EUROPEAN APPLIED BUSINESS RESEARCH CONFERENCE,-,
    Start: N/A
    End: N/A

  • DETERMINANTS OF PERCEPTION OF CYBER RISK MANAGEMENT IN THE PUBLIC SECTOR: A STUDY IN KOTA KINABALU,OIC HUMAN CAPITAL MANAGEMENT CONFERENCE 2006,-,
    Start: N/A
    End: N/A

  • PERCEIVED SECURITY TOWARDS E-BANKING SERVICES: AN EXAMINATION AMONG MALAYSIAN YOUNG CONCUMERS,THE 7TH INTERNATIONAL CONFERENCE OF THE ASIAN ACADEMY OF APPLIED BUSINESS 2015,-,
    Start: N/A
    End: N/A

 

Books

  • MENTRANFORMASI MINDA ANAK BANGSA MENERUSI PHD
    Publisher:
    Year: 2017
    ISBN: N/A

  • BOOK OF READINGS ON FINANCE AND ENTERPRENEURSHIP
    Publisher: Penerbit Universiti Malaysia Kelantan
    Year: 2016
    ISBN: 978-957-0955-38-4

 
Expertise: